Low cost high performance APs. Not the low performance residential chipsets you would find in Bestbuy
No required subscriptions
Solid feature set for micro/small businesses
Grow as you go approach
No phone support or advanced hardware replacement but simply upgrade to ProCare or ProCared NBD if you need it.
No Cloud SLA but the APs do continue to function if the connection between the AP and cloud is disrupted. If you need cloud SLAs simply upgrade to Elite Cloud.
Some of the advanced features are not included but these are often not required in micro/small business deployments and if you need them it is still really cost effective to upgrade to Elite Cloud.
Not a lot of folks have heard of it yet but you can help with that. Try it and tell somebody!